MAX | My Money Matters

Hi, I’m Max. Ask me about your money and I’ll connect you with expert human guidance.

I’m saving for my first home but have no clue what to do with my savings 😬

Have you heard of a Lifetime ISA? You could get a 25% boost on your money. Let’s dive in.

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I'm Max, your money co-pilot. Ask a question and get personalised guidance curated by experts, whenever you need it.

Because if you’ve got time to worry, you’ve got time for Max.

Start with a money question

Complete the form below and the right adviser will call you back.

I’ll ask a few follow-ups

Just enough to understand your situation, goals and what matters right now.

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Expert-backed advice, tailored to you, with clear next steps you can act on.

A better way to get money help

Max is on WhatsApp 24/7 for your money questions; big, small, awkward or overdue.

You don’t need to know the right terms or have the perfect plan. Shoot over a message with what’s on your mind and Max will help you work out your next step.

Everything is shaped by real financial experts, so you can feel confident you’re getting guidance that actually fits your life.

We built Max because money advice shouldn’t be confusing, intimidating or reserved for the 1%.

With personalised guidance and expert input behind every answer, Max is there day or night, because money worries don’t stick to office hours.

Amar Mistry, Chief Executive Officer

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We’re on a mission to make money simpler, fairer and easier to act on, from everyday guidance to helping people make the most of their pensions.

We’re trusted by over one million people and hundreds of employers to help their pensions go further, with clear support that builds real financial confidence.

Because good money advice should be for everyone.